Reality check on digital advertising vs print
Insights4Print.Ceo published this article regarding which information can be useful and trusted "It’s a fact: the internet, digital, social have grown significantly over the last years and are taking more and more of our time. Marketing money has followed that movement towards digital. But was that unconditional shift of marketing money to digital a good idea? Probably not. There are other, lesser known facts. Printed ads are trusted much more than digital ads, the influence of ads on social media is very low. And direct mail significantly outperforms digital." (Taken from de article) For more details click in the link below: https://www.insights4print.ceo/2017/02/reality-check-on-digital-advertising-vs-print/